Deckers shares up on strong 3Q

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Shares of Deckers Outdoor Corp. rose Friday after the footwear company reported third-quarter results that beat analyst expectations.

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THE SPARK: Deckers reported Thursday that it earned $1.07 per share for the quarter, well above the 93 cents per share that analysts had anticipated as sales -- particularly of its UGG boots and Teva sandals -- improved. Deckers also raised its full-year guidance.
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THE BIG PICTURE: While retailers have struggled during the down economy, certain popular brands -- such as UGG -- are performing well.

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THE ANALYSIS: Baird analyst Mitch Kummetz maintained an "Outperform" rating on Deckers, saying the company's fourth-quarter sales outlook is very conservative and while the company faces cost pressures in the coming year, it expects to maintain its gross margins.

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SHARE ACTION: Shares of Deckers raced past the previous 52-week high to hit $58.90 Friday. The company's shares had traded between $29.34 and $56.

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This is a Ugg with the floorboard of the legendary boots, first saw her person will be the odd ugly and cumbersome appearance could not understand, and it is a style boots sweep the Eurasian land, now it all over the world to blow a popular wind gusts, this is the mainstream of euramerican star people brings.

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About Ugg Australia sheep leather boots history dates back to 1978, called a Brian Smith Australian young surfing member once took a batch of sheep leather boots to America. In the past years, Australia craftsman people always habits in New Zealand seaside sewing sheep leather boots, however, is the young man with the business mind bold attempt will this Australian traditional products to the United States.

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At that time, he only a few several pairs Ugg sheep leather boots, with full of passion and self-confidence, began in New York street hawkers. However, the start, he has not been so good luck, one day come down, did not sell a pair of boots. However, he did not lose heart, even a little stubborn think sure to succeed. He believes that, in the U.S. market will have a belong to his boots of heaven and earth.
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So he decided to go to California western, to find opportunities. When he arrived at the destination and found there has been part of that such a man as he, with similar sheep leather boots at the seaside sale. Here he head round business into five customer sold 48 boots. Of course, can say is California developed surfing market attracted these from Australia boutique sheep leather boots. Ugg Australia sheep leather boots begins to become every surfers landed necessary article.
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Since then, Ugg Australia began to slowly from a small surfing supplies brand development become world famous sheep leather boots luxury brand. And product line also begins to be confined to the sheep leather boots, slowly increased adopts high-quality goods made from casual shoes, slippers skins, and various season shoes. With Ugg Australia President words: "Ugg Australia is right choice. Once you put on it, then you won't take off. It's creativity, credibility and super and luxurious comfort can let your infatuate."
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