Will FitFlops beat Uggs as the new Christmas no. 1?

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FitFlop have taken over UGGs as the Christmas footwear of choice according to a recent survery. But which boot will win in the end?
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In a surprising poll, retailers have tipped the FitFlop range of toning footwear to beat Uggs to the top spot as the number one best selling shoes this Christmas! These results are certainly unexpected as the Ugg range has ranked top for the last few years in a row. This news comes amid tough economic times but for the fashion industry at least, there is money being spent and a lot of it appears to be going on the FitFlop boots and shoes that have been voted the best toning footwear on the market today.
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One such retailer, Cloggs.co.uk which sells both FitFlops and Uggs on-line and from their primary spot in Birmingham Bullring Shopping Centre has seen FitFlop sales overshadow those of the Ugg styles which, they say has not happened since they started selling Uggs almost eight years ago.
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A retail assistant from Cloggs said Uggs have been a consistent best seller for a good while now but then along come the FitFlop range and we have seen a complete change in consumer preference towards the toning shoes and boots that we stock. This marks a general trend in the fitness footwear market with other brands of toning shoes reporting similar upturns in revenue in this area of the market.
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Its no surprise that, with Christmas looming, people have starting giving thought to getting in tip top shape for Christmas and with busy lives already short of free-time, many are looking to these miracle toning shoes to give them the much needed boost and tone their bottoms and trim their legs. It is almost a natural progression towards making our lives even easier as we already live in considerable luxury and exercise is something which many of us find is squeezed out in favour of other, more important tasks in life.
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So what do the boots and shoes claim they will do for us? Well, the FitFlops have built in Microwobbleboard technology in the soles of every pair which apparently produce amazing results in terms of how they can tone up quadriceps (by up to 19%), hamstrings (by up to 16%) and those all important muscles in your bum (by up to 30%). All very good news for your body and so simple to achieve because all that is required from the wearer is to walk and nothing else though, common sense should tell you that you should at least attempt to walk a little bit more than usual to actually gain any benefit. No-one would be silly enough to think that these shoes would produce results if they are simply worn and no exercise ensues (would they??).
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The scientific technology then that can be found in every pair of FitFlop shoes, flip flops or boots is as simple as a multi density sole in the shoes at specific points designed to have an effect on certain muscles when you walk that make these muscles work harder for longer, its this then that invokes the firming and toning that customers hope to see. The brand puts its faith in the three kinds of density which, doctors support and many reviews claim, can help you get better posture, can help after an operation and can reduce lower back pain and foot pain as well as absorb more shock when walking, therefore reducing the stress put on joints and ankles. This cant be a bad thing and the endorsements by many in the medical profession simply strengthen any claims by the shoe manufacturers. Add to this the fact that these shoes were over a year in development and were designed in collaboration with doctors. It seems the shoes have been carefully designed with a lot of research and technology which somehow makes us all feel a little bit more confident in what they claim to do.

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With all the technology and positive reviews surrounding these toning shoes, its clear that people are beginning to think that maybe its better to spend their money on something that looks good as well as something that does you good and thats why theyre choosing FitFlop over Ugg this season.

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